1. Write a phenomenally good book. This should be obvious. But don't just have a high opinion of yourself. Have your writing peers look at it, preferably professionals as well, and take their advice.
2. Be nice. If I should suggest your story might need more work, please forego the retaliatory backbite that rises from the hurt. Don't burn Bridges, cause this Bridges has been burned enough. Full, willing and eager cooperation and teamwork is expected from our authors, and anything less at the outset will get you nowhere.
3. On first contact, give a concise summary of your project. Merely sending files gives me nothing to consider in the intervening time until I can get to look at it properly - and that may take a while, because it's just little old me back here.
4. Tell me your relevant marketing experience. Make me believe you're a good investment and that your book will pay out.
5. There better not be any typos in your first-contact material.
6. Respond maturely to criticism and advice, and be committed to continued learning and improvement.
7. If you submit to Splashdown, you should be a fan and friend of Splashdown. Not just the Facebook kind, either. KNOW Splashdown. Read our books and see if this is a family you want to be a part of. Immerse yourself in our histories, anecdotes, modus operandi, authors' blogs, and grasp our unique flavour.
There is one more item; unfortunately, it's rather unquantifiable, and I'm sorry about that, but this is the way it is...
8. Your story must be one that I LOVE. Yes, it all comes down to personal taste. Sorry. If your tale charms me... AND if all the above criteria are fulfilled... then we could very well be good to go.
If this sounds like a rant, that's because it is. I'm sick and tired of people offloading their submissions on me without any regard for how I like to do business. Ignore my feelings at your peril.